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Contextual Ad Targeting for Video
Sell and execute contextual targeting through your current content management system, video player, SSP, and ad server in order to offer new and differentiated inventory to buyers at scale.
Broadcasters and publishers can enable advertisers to utilize the existing programmatic infrastructure to reach users watching relevant content across their video inventory.
The result is pre-roll and mid-roll advertisements that are aligned to the subject
matter of a specific video.
"This solution really allows the next logical extension of contextual display to happen inside of a true in-stream video format across all screens, web, mobile and connected TV."
VP, Head of Advanced TV & Video, MediaMath
We've partnered with the leading technology platforms to bring contextual ad targeting to brands and publishers
Introducing Contextual Ad Targeting for Video
IRIS.TV and Telaria Execute Contextual Ad Targeting for Programmatic Video
MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV
IRIS.TV integrates Microsoft Video Indexer for Video Recognition