Unlock AI to reach CTV viewers in the moments that matter.

HOW IT WORKS

IRIS-enabled™ PMPs is a CTV ad solution that harnesses the latest advances in AI to create targetable segments that align to emotional resonance, contextual relevance, and brand suitability.

These curated deals match premium content and premium data to target ads when viewers are most likely to watch, remember, and take action.

TARGET premium content with video-level data segments created by the leading AI companies.

AVOID unsafe and unsuitable video content with Global Alliance for Responsible Media (GARM) segments

Target over 500 billion impressions across thousands of premium apps and FAST channels.

and many more

Marketers are targeting video-level data and seeing campaigns outperform demo and content metadata

More attention

Higher brand metrics

Superiors outcomes

4X

42%

152%

more ads watched

more product interest

sales lift

Sources: AVCA, TV Rev, client case studies

CASE STUDY 

Jennifer Tate

CMO 

CKE Restaurants

PMG used IRIS-enabled PMPs to target audiences watching CTV for Carl’s Jr, and they converted at a higher rate than all other targeting methods.

"What’s interesting about this approach with IRIS.TV is the ability to make sure we reach not just the right households, but the right individuals within the household...We've been very encouraged by the performance of our IRIS.TV partnership."

Visits

Higher than avg of all tactics

35%

+21%

Incremental Lift

While IRIS.TV has always enabled cookieless and privacy-by-design video-level targeting for CTV; advertisers can now request a Deal ID for easy activation. Our library includes deals leveraging a variety of targeting methods.

Emotional Resonance

54% of viewers are less interested in products when ads are served adjacent to emotionally misaligned content. When ads are emotionally aligned with content, brands have seen 2-3X more conversions. With over 25 segments, including Anticipation, Joy, and Delight, marketers can align the right creative with the right content to drive positive attention.

IAB Contextual Segments

Choose from over 40 IAB contextual categories to target viewers watching relevant shows and movies such as sports, news, entertainment, and more across thousands of apps and FAST channels.

GARM Brand Suitability

Advertisers can ditch blocklists and achieve brand safety at scale with deals that excludes content categorized according to the GARM Band Safety Floor and Suitability Framework.

Seasonal and Custom

Audience Lookalikes

Get ready for holidays and tentpoles with seasonal segments. Marketers can also leverage our custom deals to target with nuance, such as targeting content that is more appropriate for ads featuring alcohol products.

Audience lookalikes typically rely on historical data. In CTV, in-market viewers reject products appearing in misaligned ads, meaning that advertisers can target the right people in the wrong way, resulting in lower brand perception and product interest.

With our audience lookalike deals, you can extend your prospecting to relevant consumers watching the content they love in real-time.

Build an IRIS-enabled™ PMP

Browse our deal library and select one or more of our off-the-shelf PMPs.

Provide us with your preferred DSP and seat ID and any other considerations such as goals and KPIs.

IRIS.TV will provide curated Deal IDs specific to your campaigns to maximize performance.

PREMIUM CONTENT

Target over 500 billion impressions, millions of viewers, thousands of premium apps and FAST channels.

and more

PREMIUM DATA

Take advantage of the best AI solutions for contextual intelligence.

BRAND SUITABILITY AT SCALE

Ditch blocklists never again sacrifice scale for brand safety.

VPPA, CPRA, GDPR

and more

COOKIELESS 

A privacy-by-design solution that works across all devices.

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