With the impending signal loss in CTV arising from the demise of cookies and the constraints imposed by privacy laws, traditional methods of targeting and tracking consumer behavior are becoming more challenging. Research continues to reveal that in CTV, viewer attention is highly correlated with the relevance of ad creative to content. Contextual relevance and emotional resonance have emerged as a new signal that provides a nuanced understanding of user intent and preferences without compromising privacy or relying on individual identifiers.

The panelists will explore how these AI-driven data signals are changing ad targeting in CTV by mitigating the challenges posed by cookie deprecation and privacy laws and driving better consumer experiences and outcomes for brands and publishers.

Attendees can expect insightful discussions, actionable insights, and forward-thinking strategies to thrive in the new era of CTV advertising. The panel discussion promises to be a must-attend event for marketers, advertisers, and industry professionals seeking to stay ahead of the curve amidst unprecedented disruption.

The panel will be moderated by IRIS.TV CEO & Co-Founder, Field Garthwaite and includes:

Sam Bloom, Head of Partnerships, PMG

Phil Schraeder, CEO, GumGum

Mike Leband, SVP, Platform Revenue, Magnite

Ed Wale, VP of Europe, LG Ad Solutions

Date: June 17 | Time: 10-10:30 AM | Location: RTL Beach